Predictably Irrational: The Hidden Forces That Shape Our Decisions
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As human beings, we want to see ourselves as rational creatures, possessed of an intelligence that trumps our emotional impulses. Au contraire, asserts Dan Ariely, the Alfred P. Sloan, Professor of Behavioral Economics at MIT. Not...
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As human beings, we want to see ourselves as rational creatures, possessed of an intelligence that trumps our emotional impulses. Au contraire, asserts Dan Ariely, the Alfred P. Sloan, Professor of Behavioral Economics at MIT. Not only are we irrational, he says, but predictably so. More often than not, our highly touted reason is trumped by passion and rationalization. We make the same foolish mistakes over and over again. Ariely offers data from the emerging field of behavioral economics, which studies judgment and decision-making. Amassing data from numerous empirical tests, this academic discipline investigates what it is about life that motivates people and causes us to think and behave as we do. Written in a highly accessible style, Predictably irrational possesses more scientific substance than most pop psychology books. Ariely delivers intriguing insights into phenomena such as the placebo effect, and he peppers the pages with arresting and amusing anecdotes. Predictably Irrational is both instructive and fun to read.
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