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Joe Gordon thought he would raise a laugh among family and friends when he referred to his employer, Waterstones, as 'Bastardstones' in his blog. His manager even merited a special mention - as Evil Boss. Waterstones, however,...
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Joe Gordon thought he would raise a laugh among family and friends when he referred to his employer, Waterstones, as 'Bastardstones' in his blog. His manager even merited a special mention - as Evil Boss. Waterstones, however, didn't see the joke. Gordon was dismissed for gross misconduct in January last year. Unions and fellow bloggers condemned the move as heavy-handed, but the tricky issue of dealing with employees who blog - ie, publish an online diary - has grown in prominence. The trend started in the US, where companies to have fired bloggers include famous names such as Google, Delta Airlines and the Wells Fargo bank. Airing the corporate dirty linen in public simply isn't acceptable for these companies. In the wider world of the internet, however, blogs are the latest big thing. Almost 30 million currently exist, according to blogging website technorati.com, and about 70,000 more appear every day. Technorati estimates that 29,100 blog updates are published every hour. Much of this enormous world of blogs will of course be self-obsessed musings with limited appeal. But it only takes one derogatory reference to your organisation to pop up on a search listing, and within hours it could appear higher up in the Google ratings than your official website. With journalists regularly combing the internet for stories, the risk of an allegation or indiscretion getting into the papers is a real one.
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