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The ASR technology prevents the degradation of image clarity and colour common to flash photography. With ASR the effects of camera shake are reduced in lower...See more » The ASR technology prevents the degradation of image clarity and colour common to flash photography. With ASR the effects of camera shake are reduced in lower light conditions. You can even take well exposed, sharper pictures in low light without using a flash at all. It guarantees brighter and more natural pictures. High sensitivity ISO 1000 The Samsung S730 has an auto sensitivity feature that automatically adjusts sensitivity according to the ambient exposure conditions up to ISO 1000. The high sensitivity setting of ISO 1000 enables you to take clearer indoor pictures in poor lighting without camera shake or blurred images. Ergonomic grip for steady shooting The user-friendly ergonomic body design delivers comfort and a steady hold for better shots. This means you can expect even better focus no matter where your subject is in the frame. Convenient mode dial & Scene ModeSee less »