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Three Years of Customer Feedback ... Ever since the introduction of the first and only 7-day Alarm Clock in December 2004, American Innovative has been listening to and logging feature requests and product improvement suggestions... See more » Three Years of Customer Feedback ... Ever since the introduction of the first and only 7-day Alarm Clock in December 2004, American Innovative has been listening to and logging feature requests and product improvement suggestions from our customers. The new Executive model expands on the original vision that an alarm clock should accomodate the needs of its owner and not vice versa. Nearly every aspect of the Neverlate Executive is fully customizable. Three Alarm Clocks in One - Not Just For 7-day Users The original Neverlate was the very first alarm clock to feature seven, independent daily alarms - one for each day of the week. In the new model, we've introduced the concept of alarm "banks" - three in all. The two "7-day" banks provide two, completely independent seven-day wake schedules - "his" and "hers", for example. In addition, we've included a "Daily Reminder" bank. These daily alarms (up to seven) sound every day at the same time, just like an ordinary "dual" alarm clock, except with the added flexibility of five additional daily alarms. Use the alarm banks alone or in any combination that suits your need. Customizable? Tell Me More. The original Neverlate brought you customizable snooze duration, sleep and nap timers. The new Executive model introduces the first-ever "preferences menu" in a clock radio. Everything from the backlight brightness (three levels of brightness or off altogether) to the total alarm duration is fully adjustable. If you want. If you're not a tinkerer, these advanced features stay out of your way - the Neverlate Executive is as easy to use as its predecessor. Unparalleled Ease Of Use American Innovative redefined usability when the company introduced the original Neverlate and we've carried our patent-pending dial controls along to the new model. Twist the center Mode Dial to select the alarm you wish to set. Rotate the outer collar to adjust time and other settings up or down. Fiddling with complicated combinations of push-buttons to adjust time and alarm settings is a thing of the past. New Digital Tuner with Station Presets The Neverlate Executive adds a new digital FM/AM tuner with 20 station presets as well as a brand new aluminum cone speaker for even better sound quality. Did we mention customizable? Assign any station preset to any of your alarm settings! Wake to NPR news at 7:00am weekdays, your Saturday morning talk show on a different station and the buzzer on Sunday. There's no other clock radio in the world with this capability. Other Innovative New Features "Gradual Wake" feature? You asked for it - we put it in there. Line-in, headphone jack and more - a powered USB port on the back accomodates an electric fan or laptop boom lamp! How about this for innovative? - "Descending Snooze" option. Each time you hit the snooze button the snooze time is cut in half until finally the Neverlate Executive won't let you snooze any more. You can even disable the snooze button altogether (something we've been asked for more than once). Read about these and other creative features under the tabbed sections at right. Shipping 12/12: Reserve Yours Today A limited run of the Neverlate Executive will be available in time for Christmas this year. Direct orders are taken on a first-come-first-served basis. A valid credit card is required to pre-order but your card will not be charged until your unit ships. See less »

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