Many self-published books utilize printing and binding techniques chosen for their suitability for short press runs. They may be printed with a xerographic process rather than offset printing. In many cases the lavish full-color...
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Many self-published books utilize printing and binding techniques chosen for their suitability for short press runs. They may be printed with a xerographic process rather than offset printing. In many cases the lavish full-color cover used in mass-market publishing is not present. Bindings suitable for short press runs, like staples, comb bindings, or wire-bindings are often used rather than the perfect binding or signature binding typical for larger press runs. Techonology has enabled high-quality short-run print jobs to be successful. Because professional-quality typesetting suites, such as LaTeX, are available as free software, the typesetting of a self-published book may be as good as a traditionally published work. However, these tools require some technical skill, and many self-published works are formatted using a word processor, which can give less appealing results in comparison. The development of relatively low-cost desktop publishing software has put more powerful tools in the hands of self-publishers, but without any guarantee that they will be used to professional standards. Authors using lower-cost, short-run techniques are often focused on content rather than appearance. They may wish to avoid a polished appearance for reasons that have little to do with cost, such as maintaining an anti-establishment aesthetic. Because bookstores believe that cover appearance and content is important for successful sales, self-publishing authors that plan to distribute their books through mainstream distributors and bookstores often strive to achieve an overall appearance similar to that of the major publishing houses. This in turn mandates a larger initial press run, because of the set-up costs involved for offset press work. [edit]
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