The new engine has benefited from more than the usual amount of buzz on the net. A lot of the hype about Bing comes from the extensive marketing campaign Microsoft embarked on at the start of the year. The technology company, not...
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The new engine has benefited from more than the usual amount of buzz on the net. A lot of the hype about Bing comes from the extensive marketing campaign Microsoft embarked on at the start of the year. The technology company, not half-hearted about promoting the new search engine, is estimated to have spent around $100 million in advertising. It’s worked, at least in terms of buzz about Bing. What remains to be seen is whether the search engine can deliver on what it promises.
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