It was around this time last year that Sony launched their full HD 1080p W series Bravia LCD televisions that received rave reviews in almost every home theatre magazine: at that time, these were the LCDs that came closest to...
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It was around this time last year that Sony launched their full HD 1080p W series Bravia LCD televisions that received rave reviews in almost every home theatre magazine: at that time, these were the LCDs that came closest to matching the superior picture quality on their plasma rivals. Since then both plasma and LCD technologies have advanced tremendously competition in the HDTV arena has never been stiffer. Over the next few weeks, Sony will fill up some advertising airtime on your television with Play-Doh bunnies rolling around in the streets of Manhattan, New York City to the tune of The Rolling Stones' ageless "She's A Rainbow", promptly proclaiming the arrival of some new Bravia models. One of them is the Sony KDL40W3000, an update to the outgoing W2000, which promises a higher contrast ratio, 24p support and better processing engine (among others). Let's see how it fares in our tests...
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