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The first test of my new marketing software

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Today I am feeling a lot better after the cold and I feel ready to share, information that is, not the cold. First I will ramble a bit but please stay with me. I will provide some information that is hopefully useful. Yesterday I... See more » Today I am feeling a lot better after the cold and I feel ready to share, information that is, not the cold. First I will ramble a bit but please stay with me. I will provide some information that is hopefully useful. Yesterday I did a first small test of my new social promotion software with anyone besides myself. I started easy and used my brother, always a good idea to start torturing someone you know. I originally planned on doing this a week ago but I first ran a real test myself using the program from start as I intended it to be used. And, I ended up with a long list of work that just had to be done before I could show it to anyone. Yesterday my brother had a go with the program and now I have an even longer list of things that I have to fix, good changes though. It always amazes me that the final stretch in product development takes so long. I should not be surprised though. I have after all been involved with software development for 20 years and I should know the process by now. If you are new to product development or outsource your development you can count on it going to take longer than you expect, much longer. Even the simplest things can end up having small problems you did not think about when you wrote the task. In the gaming industry where I have spent most of my career this happens all the time. We develop a feature and think every thing is done and fine. The publisher, ie the customer, sees a build and wants changes made. There are competing products released that have features we just have to have as well. Then there is the final problem that somehow always surface. Somewhere we have exceeded memory and performance budgets and need a phase with optimization to get the game up to release quality. And the story goes on with other features breaking this features, TCRs and submissions. When I am working on high profile games where there is a $10 million budgets it always amazes me that there comes out a game in the end at all. By the way, the game I work on now is coming along just fine and it really looks like its going to end up as a great game after all. I am really happy to be working with so many talented people. But that is a totally different topic. Compared to the problem with developing games my problems are really nothing and I am very glad to have the feedback to make my new software as good as possible. I have now set an internal goal to have the program released in January. If you want to be in the loop subscribe to my traffic tip newsletter. I will probably write more about it here as well as this project it my current main focus. web traffic generation If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader. See less »

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program, promotion software, real test

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The first test of my new marketing software

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