The Magic "T" of Marketing
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During my Q&A with Stuart MacDonald at Mesh I talked about The Magic "T" of Marketing. This is a new model I have been playing with. It's an architecture for marketing or PR campaigns that leverages the best of the old media world...
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During my Q&A with Stuart MacDonald at Mesh I talked about The Magic "T" of Marketing. This is a new model I have been playing with. It's an architecture for marketing or PR campaigns that leverages the best of the old media world while bringing in elements of the new. The Magic "T" of Marketing is predicated on the fact that advertising and PR as we know them today are not going away. We're still going to pitch media and watch Super Bowl ads. However, these disciplines are changing to be sure and there's more grey area. So, all marketing professionals must add new skills. The Magic "T" of Marketing is really simple to understand and use. Basically you leverage the mainstream media world for what it's best for - big reach. And you use new media to develop a deep level of engagement by conversing with a very narrow slice of your audience. This taps into two big marketing needs - reach and engagement. John Ounpuu had the courtesy to draw it up
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