The Ultimate SEO Checklist
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Search engine crawlers follow HTML text links. If you provide good, search engine-friendly internal HTML text links within your site, crawlers will likely follow those links. If any of your web pages' URLs change, use server-side...
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Search engine crawlers follow HTML text links. If you provide good, search engine-friendly internal HTML text links within your site, crawlers will likely follow those links. If any of your web pages' URLs change, use server-side redirects to send search bots using the old link to the new URL. Instead of allowing search engine crawlers (or web site visitors!) to find dead links, create server-side redirects, perhaps using .htacess and mod_rewrite techniques, that will automatically take search engines to the new URLs. On the server side, use a 301 code for permanently moved files and a 302 code for temporarily moved files (assuming that your host allows you access to such settings; many do not). If you're not able to use server-side redirects, create a web page for each changed URL to inform search engine crawlers and visitors that the web page has moved temporarily or permanently, and provide a link to the new page. If there is no new URL, then be sure to provide a link to your homepage, sitemap, and local search to help your visitors and search engine crawlers (this is especially important in ensuring that the crawlers continue indexing your web site via these links). Don't use JavaScript redirects on these pages!
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