Unleashing the Killer App: Digital Strategies for Market Dominance
Shop for it:
(added from 1 site)
Description:
"Are you going to be part of creating the future or are you just going to be a spectator - the choice is yours." - Michael A. Davis According to Bill Gates "Going digital will put you on the leading edge of a shock wave of...
See more »
"Are you going to be part of creating the future or are you just going to be a spectator - the choice is yours." - Michael A. Davis According to Bill Gates "Going digital will put you on the leading edge of a shock wave of change." Maybe you missed the dot-com boom. Are you going to miss the Wireless boom - which will change the world a thousand times over. The time is now to seize opportunity and the "Killer App" will help you do it. What exactly is a killer app? "Killer App - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition." Not just a recent digital age phenomenon; inventions like the compass, moveable type, eyeglasses, the steam engine, and lightbulbs have impacted society in a huge way. Downes and Mui did a fantastic job of describing the characteristics of true killer apps and have aptly illustrated the degree of impact they can have on society. You certainly don't have to look far to see that technology, particularly the Internet, is driving today's economy. Turn on CNBC, read Business Week or browse the Wall Street Journal - you'll find that technology is the prime force creating growth in almost every industry. Downes and Mui argue that the dominant trend behind the proliferation of killer apps is a combination of Moore's Law (CPU processing power doubles every 18 months) and Metcalfe's Law (network value increases dramatically with each additional user.) These two laws are fundamentally changing how businesses interact with each other and with their customers. Owing to the today's rapidly changing business environment, business owners will inevitably lose out to competition if they're not utilizing the latest technology. Unleashing the Killer App is divided into three parts: Digital Strategy Designing the Killer App Unleashing the Killer App In Part I, there is a brief discussion of one "killer app" in the Middle Ages, the stirrup, which added mounted cavalry to the battle equation. The "lowly stirrup" played a singular role in rearranging the political, social, and economic structure of medieval Europe. In Part II, what they refer to as "a few rules of thumb." They suggest three stages of "killer app" design and carefully explain each. They identify 12 specific principles on which to base the design process. In Part III, they shift their attention to "Unleashing the Killer App" and correctly stress the importance of communication, one which "speaks with the language of ideas, scenarios, options, and what-ifs." Think of and measure your daily operations as a series of unique transactions. Then focus on how these transaction costs can approach zero. With technology allowing for greater interactivity, the ability exists to create online communities where people can share in ways never imagined. Unleashing the Killer App is an awesome book that will certainly make you think about ways to ride the waves of technological change surrounding us. With that said, it is prudent to consider both traditional and digital strategy, particularly in light of the Dot Com Bust, when developing strategic plans. Two interesting concepts are illustrated in Table 3.1 "Strategic Planning vs Digital Strategy," p. 59 and Figure 3.1 "The New Forces," p. 65. Michael Davis, President - Brencom Strategic Business Consulting Comment | Was this review helpful to you? (Report this)
See less »
Highlights:
List Price: $16.95 | Price: $11.86 & eligible for FREE Super Saver Shipping on orders over $25. Details | You Save: $5.09 (30%)
Tags:
Buy itamazon.com
Added by 1 people