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What's New at SoftwareCEO.com One thing Kevin Sproles knows is how to move product through the web. The 25-year-old CEO heads up fast-growing Volusion, whose software helps people build e-commerce websites that work. Among the... See more » What's New at SoftwareCEO.com One thing Kevin Sproles knows is how to move product through the web. The 25-year-old CEO heads up fast-growing Volusion, whose software helps people build e-commerce websites that work. Among the company's 10,000 customers are Barak Obama's campaign. Yes, Volusion software powered Obama's websites that smashed all fundraising records — and helped him win the election. Sproles was barely driving age (16?!) when he started making websites and then launched the company, but he's learned a few things along the way. Among them: Keep customer service at home. Play hardball with the free demo. Move your best customer into your management team. Market using bulk e-mail. Here are 11 tips from him on how to build success, one e-commerce storefront at a time. Read full story... This time, we continue our focus on low-cost marketing, with 26 tools, tips, and resources that can get results while saving time and money. Everybody likes a freebie, so we've found 11 cool marketing tools available for nothing. And we took some quick tips from one on how to position your software more effectively. Next, we've got some advanced tips on copywriting, from one of the best guys in the business, and some critiques of recent e-mail marketing campaigns from three big vendors. Hint: Don't do what they did. And finally: no time or budget to get nice banner graphics for your websites? Here's 1,000 graphics plus software to touch them up, free. Read full story... What’s at the root of the marketing-sales disconnect? MindTime Group® CEO Maureen Blandford believes the disconnect occurs when marketing and sales operate in different camps. Despite the fact that most sales organizations are trained to consultatively sell, she says marketers still focus on features, functions, and benefits. During Software University’s October seminar: “B2B Sales Support: Beginning with the Endgame,” Blandford suggested marketers pretend they’re consultative salespeople, changing their mindset and behaviors to move away from the traditional “what we’re selling” model to consider instead “what they’re buying.” For those of you who couldn’t attend this event, here are three consultative marketing tips Blandford covered. Read full story... See less »

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barack, obama, saas, software, softwareceo

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From the list : Things I Love by mithomas

How fast-growing SaaS firm Volusion builds websites that work — and helped Obama win

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