Chances are you started your business to enjoy more autonomy and freedom in your business. So, in the words of Dr. Phil, 'How's that working for ya?' After the honeymoon delight of 'being your own boss' passes by, most business...
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Chances are you started your business to enjoy more autonomy and freedom in your business. So, in the words of Dr. Phil, 'How's that working for ya?' After the honeymoon delight of 'being your own boss' passes by, most business owners realize that far from enjoying the freedom and independence they craved, they are actually working longer hours than they did as an employee, and more often than not, after all the costs of running a business are taken into account, for a lower hourly rate. You may no longer have a boss to answer to, but instead there are a series of other constant demands on your time and attention. You are the sales department, the marketing department, the IT department, production, operations, finance.... everything is dependent upon YOU. Nothing happens in your business unless it's driven by you. The excitement of 'Going it alone' has been replaced by loneliness, stress and overwhelm. This is NOT independence. You may want more clients, but you don't know how to attract them with your limited resources. You want to increase your income, but you are afraid of raising your prices in case you alienate the few clients that you DO have. You may want to grow your business, but don't want the hassle of hiring and managing employees. You may be attracted to the idea of 'passive income' but wondering where you would find the time to create and market products when you already have so much to handle. So you stay stuck, in a situation that is far from perfect, and certainly not what you dreamed of when you started on this path. This is NOT independence. According to Robert Kiyosaki, author of Rich Dad, Poor Dad, the true test of whether you actually own a business is whether you can leave it for a year or more and return to find it running more profitably than when you left it. If that's not the case, then you don't have a business, you have a job. Yet many of the coaches, consultants, therapists and trainers I meet tell me they can't even contemplate leaving their business for a DAY, let alone a week or a month. They are too afraid of missing the vital phone call or email and worry that the whole house of cards would come tumbling down in their absence. This is NOT independence. The trouble is, so many people accept this as 'the way things are', that they can't even conceive that things could be different. It DOESN'T have to be this way. You CAN create a business around your preferred lifestyle, you CAN do business on your own terms. You CAN work when you want, with whom you want, where you want. You CAN find alternative methods of selling your expertise that aren't dependent on your time. You CAN set up multiple streams of income that combined generate far more than you ever could have earned on your own. You CAN set up systems that do the 'heavy lifting' for you, so that the wheels of your business keep turning whether you are there or not. I know you can do this, because I've done it. Not so long ago I was the lonely, stressed and overwhelmed business owner I described above. However things look at the moment, this is possible for you too. How? I hear you ask. First, accept that it WON'T happen by accident. Many people think that if they keep working hard then eventually they will reach a place where things are magically better. It doesn't work that way. You need a vision and a plan. Start by envisioning how you would like your business to be. No compromises. Write down how many hours you want to work and the income you'd like to be earning - even if it seems impossible right now, this IS the first step. Get it all down in as much detail as you can. Your environment, the people you want work with, the clients you want to serve. It should excite you. If it doesn't, chances are you are already editing your vision and settling for what you think you can get as opposed to what you really want. Seek out role models who inspire you. If they can do it, why can't you? Next, you need a plan. To get where you want to go, there may be things you need to stop doing, and other things that you need to start doing. As you
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