List Price: $60.00 | Price: $48.00 & this item ships for FREE with Super Saver Shipping. Details | You Save: $12.00 (20%) | Special Offers Available
(08/24/09)
Review "Every planner needs this book - and the brave ones will give it to their clients, too." (Admap, November 2007) "A valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking." (Retail...
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(08/24/09) Review "Every planner needs this book - and the brave ones will give it to their clients, too." (Admap, November 2007) "A valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking." (Retail & Leisure International, December 2007) "...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout." (Market Leader, Winter 2007) Product Description In 1988, on Stephen Kings retirement JWT published The King Papers a small collection of Stephen Kings published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen Kings most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in... See less
List Price: $32.95 | Price: $21.75 | You Save: $11.20 (34%) | Special Offers Available
(08/24/09)
From Publishers Weekly Harvard Business School professor Zaltman notes that despite enormous amounts of time and money dedicated to customer surveys and marketing, approximately 80% of all new products fail within six months or fall significantly...
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(08/24/09) From Publishers Weekly Harvard Business School professor Zaltman notes that despite enormous amounts of time and money dedicated to customer surveys and marketing, approximately 80% of all new products fail within six months or fall significantly short of their profit forecast. This shouldn't be surprising, he convincingly argues, since "a great mismatch exists between the way consumers experience and think about their world and the methods marketers use to collect this information." He calls for creative questioning that probes the unconscious values underlying consumers' reactions to products and marketing campaigns. Drawing on an impressive array of recent multidisciplinary research, Zaltman is especially provocative on the importance of memory, metaphor and storytelling in customers' decision making and the ways marketers might use these findings. Marketers worried about the scale and complexity of the surveys Zaltman advocates will breathe a sigh of relief as he outlines efficient... See less
$31.47
(12/23/08)
Find downloadable online audio books at Audible's eBook store.
(12/23/08) Find downloadable online audio books at Audible's eBook store. See less
$31.50
(12/23/08)
Find downloadable online audio books at Audible's eBook store.
(12/23/08) Find downloadable online audio books at Audible's eBook store. See less
Price: $13.95
(05/23/08)
For more than two thousand years, The Art of War has stood as a cornerstone of Chinese culture, a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy. The influence of...
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(05/23/08) For more than two thousand years, The Art of War has stood as a cornerstone of Chinese culture, a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy. The influence of Sun-Tzu's text has grown tremendously in the West in recent years, with military leaders, politicians, and corporate executives alike finding valuable insight in these ancient words. In this crisp, accessible new translation, eminent scholar John Minford brings this seminal work to life, presenting the core text in two formats, first the unadorned 13 chapters of the original work by Sun-Tzu followed by the same text with extensive running commentary by classical Chinese scholars as well as Minford himself. The result is an opportunity for Western readers to experience Sun-Tzu's work in all its intensity as it applies to many aspects of our lives. See less
(05/23/08)
By: Seth Godin Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.
(05/23/08) By: Seth Godin Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books. See less
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(05/17/08)
* Paperback: 300 pages * Publisher: Capstone (November 14, 2003) * Language: English * ISBN-10: 1841125466 * ISBN-13: 978-1841125466 * Product Dimensions: 9.1 x 6.1 x 0.9 inches * Shipping Weight: 1.1 pounds (View shipping rates and policies) *...
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(05/17/08) * Paperback: 300 pages * Publisher: Capstone (November 14, 2003) * Language: English * ISBN-10: 1841125466 * ISBN-13: 978-1841125466 * Product Dimensions: 9.1 x 6.1 x 0.9 inches * Shipping Weight: 1.1 pounds (View shipping rates and policies) * Average Customer Review: (3 customer reviews) * Amazon.com Sales Rank: #632,531 in Books (See Bestsellers in Books) See less
(17) $26.40
(05/17/08)
Amazon.com's Best of 2001 Another self-indulgent design monograph (practically everything we have ever designed including the bad stuff) is Stefan Sagmeister's hand-scrawled subtitle for the first book about his work, Made You Look. This, and the...
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(05/17/08) Amazon.com's Best of 2001 Another self-indulgent design monograph (practically everything we have ever designed including the bad stuff) is Stefan Sagmeister's hand-scrawled subtitle for the first book about his work, Made You Look. This, and the book's clear red case and silver-gilded pages, seem contrary to the raw, handwritten style he is known for, already setting us up for a wild and very personal ride through almost the entire corpus of the 39-year-old designer's work. Sagmeister once scratched words into his skin for his own lecture poster at Cranbrook, and this is the book version--sometimes enlightening, sometimes embarrassing, always self-conscious, and ultimately touching. The story is a conversation between Peter Hall's text and Sagmeister's handwritten commentary, a perfect and believable device for an absorbing dialogue. Self-indulgent as Made You Look may be, Sagmeister lays himself open with idealism, irony, and humor, creating one of the most moving books about design.... See less
You Save: $13.60 (34%)
(05/17/08)
Amazon.com Amazon Best of the Month, March 2008: Many consider Stefan Sagmeister to be our most important living designer, but he reaches beyond design circles in sharing 20 Things I have learned in my life so far, including the fact that "keeping a...
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(05/17/08) Amazon.com Amazon Best of the Month, March 2008: Many consider Stefan Sagmeister to be our most important living designer, but he reaches beyond design circles in sharing 20 Things I have learned in my life so far, including the fact that "keeping a diary supports personal development." Proving his point, this book grew from a list in his diary during a year-long commercial hiatus. He returned to paid work with greater freedom from clients and himself, and created a series of projects spelling out personal truths--"worrying solves nothing," "trying to look good limits my life," and other simple, meaningful statements. Most are public and interactive (words spelled out on the backs of swimmers in the Hudson River, or displayed by enormous blow-up monkeys lounging around Scotland, or flaming in Singaporean bamboo scaffolding), while others are more private experiments with intriguing materials (sausages, cacti, sperm). All are presented--along with personal anecdotes supporting his... See less
You Save: $2.79 (20%)
(05/15/08)
Start reading The Cheese Monkeys: A Novel In Two Semesters (P.S.) on your Kindle in under a minute. Dont have a Kindle? Get yours here.
(05/15/08) Start reading The Cheese Monkeys: A Novel In Two Semesters (P.S.) on your Kindle in under a minute. Dont have a Kindle? Get yours here. See less
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