Way back in 2004, Manish and his wife, Asha, grew frustrated during the remodeling of their home. They found the process of sharing and discovering new products and retailers that matched their personal sense of taste and style difficult. As it stood, the online shopping platforms were weak and most sites just compiled product catalogs, leaving people to fend for themselves in a sea of information. Finding and keeping track of one's favorite products online and deciding what to buy was a painful and inefficient experience. So, in 2005, Manish and co-founders Keiron and Chetan, who both shared his vision of a new approach to online shopping, got together to transform the process into a more social and much simpler experience.

Kaboodle is a social shopping community where people discover, recommend and share products. Kaboodle's powerful shopping tools allow people to organize their shopping through lists, discover new things from people with similar style, get discounts on popular products and find best prices. At the heart of Kaboodle is a fun and engaging community of people who love to shop. Community members create and join groups, share advice, feedback and product suggestions and personalize their profiles with polls and other widgets.