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Phoenix, AZ, DEMO 2006 - February 6, 2006 - Kaboodle today announced the launch of its social search application for online shopping that gives consumers the power to organize their research on a single page. With Kaboodle, consumers can easily share and collaborate with friends and discover new products through people with similar interests. Kaboodle members can promote products and services they love to Kaboodle's home page, making Kaboodle.com a continually fresh user-driven shopping site. Kaboodle combines Web 2.0 technologies such as tagging and wikis with a patent pending information extraction engine.

Kaboodle unveiled these new social search capabilities at the DEMO conference, the premiere invitation only event that features the latest in cutting edge consumer technologies. Kaboodle makes it easy to collect, share, and discover product information from across the Web.

"Kaboodle simplifies shopping decisions by enabling consumers to build a one page summary of products and services from anywhere on the web," said Manish Chandra, founder and CEO of Kaboodle. "Kaboodle also offers the missing piece in online shopping - the social element. Consumers can find their favorite items, share them on one page and instantly get feedback from their friends and other Kaboodle members. It’s like walking out of the fitting room and standing in front of a group of friends for advice without ever having to leave the house."

"Making shopping decisions takes hours, days, even weeks to weed through the enormity of the web," said Chris Shipley, Executive Producer, DEMO. "Kaboodle changes all that. By simplifying the search process, and providing a community view of the products and services you’re looking for, Kaboodle connects you to the best products, through people’s personal experiences. Kaboodle will dramatically transform online shopping."

Collect, Share and Discover with Kaboodle

• Collect : With Kaboodle, shoppers easily organize their selections from across the web on one simple page. A click of the "Add to Kaboodle" button any time during the search process saves a quick summary of any web page. Kaboodle's patent pending information extraction engine ensures that saved information is exactly what the consumer wants.
• Share : Share Kaboodle pages with anyone to get their input in making tough shopping decisions and also to share your favorite finds. Kaboodle enhances online collaboration and sharing of interests by like-minded people.
• Discover : Kaboodle helps shoppers discover new products by revealing related items on others' Kaboodle pages. By leveraging other shoppers' experiences, users enhance their own search and are able to find new products and make better purchasing decisions.

Social Search meets Social Networking meets Shopping

Kaboodle creates a social environment where consumers learn from other shoppers' experiences and opinions. Kaboodle members share their personal profile and create a network of friends with whom they share their Kaboodle pages. Items on shared Kaboodle pages are open to comment from the community. Confused about which stroller to buy? Torn between warring MP3 players? Ask for input and Kaboodle members will provide their insights.

The community also has tools to promote favorite items to Kaboodle’s home page. This makes the home page a constantly updated showcase of the best picks from across the web as judged by the Kaboodle community. A "Love It!" button enables members to immediately express their enthusiasm for any particular item. The result is a user-driven shopping experience where consumers find great products, discover new products and make an informed decision.

About Kaboodle

Kaboodle is a social search application for online shopping. Kaboodle makes it easy for consumers to collect their research on one web page that’s easy to share. Kaboodle's home page showcases the best picks from across the web as judged by the Kaboodle community. Kaboodle combines Web 2.0 features like tagging and wikis with a patent pending information extraction engine that can automatically summarize a web page from any site. Visit www.kaboodle.com for more information.

About DEMO

The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them secure venture funding, establish critical business relationships and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit www.demo.com.