Contacts:
SANTA CLARA, Calif. and BRISBANE, Calif. - August 29, 2006 - Kaboodle, a free online service that simplifies collecting, organizing and sharing information on the web, and Shopping.com, the pioneer in online comparison shopping, today announced an agreement to integrate the worldâs largest global product catalog into Kaboodle so consumers can quickly access product information as they shop across the web.
The agreement will give Kaboodle users access to millions of products from thousands of merchants and all the related information needed to make a fast, easy and trustworthy purchase decision including: price, brand, user reviews and professional buying guides. Shopping.com's merchants will receive incremental traffic from Kaboodle's active user base, and Kaboodle also will earn a share of revenue generated from online sales originating from Kaboodle pages.
"Shopping for all types of products and services is a primary use of Kaboodle, and with Shopping.com we are offering consumers the ability to cut through the online clutter and find the products they want and need," said Manish Chandra, CEO and co-founder of Kaboodle. "Kaboodle is all about making it easy to collect, organize and share on the web, and now we are taking it a step further by giving consumers the most comprehensive purchasing information right on their Kaboodle pages."
The comprehensive shopping information has been added into Kaboodle via Shopping.com's robust API. The functionality went live today as part of a significant upgrade of Kaboodle, announced separately.
Items listed in Kaboodle pages will be matched against Shopping.com's global product catalog, and relevant price ranges will be displayed alongside individual Kaboodle items. Clicking the pricing information will take users to a more detailed page of pricing comparisons, retailers and ratings so that they can make informed purchasing decisions.
"Kaboodle and Shopping.com share a common mission of organizing massive amounts of information so shoppers can make great product choices, in less time, across merchants and online shopping destinations," said Josh Silverman, General Manager, Shopping.com. "Extending the scope of information available to Kaboodle users will simplify their shopping experience and help drive additional leads to our retailers."
Launched in November 2005, Kaboodle combines its powerful information extraction technology with an active user community to simplify the process of collecting, organizing and sharing information on the web. Kaboodle's partnership with Shopping.com follows its collaboration with eBay in June to launch MyCollectibles, a destination geared toward making it easier for collectors to showcase, discover and connect with others who share similar collecting interests.
About Kaboodle
Kaboodle is a free online service that simplifies collecting, organizing and sharing information on the web. By automatically extracting the relevant information from any web page, Kaboodle enables consumers to make better choices about online shopping, travel and research. Kaboodle organizes the collected information on a single customizable page for easy sharing, collaboration and posting of recommendations among users. Founded in 2005, Kaboodle is privately held and based in Santa Clara, California. Visit www.kaboodle.com for more information.
About Shopping.com
Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet. With millions of products, thousands of merchants and millions of reviews from the Epinions community, Shopping.com empowers consumers to make informed choices and, as a result drives conversion to sale and value for merchants.
